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Subject:
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Portugués
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Title:
A criação da marca certificada "Oeste" à luz das estratégias de negócio e da teoria dos stakeholders
Author:
Glória, Vasco Manuel Franco
Language:
Portugués
Repository:
73
Subject:
Estratégia empresarial
/
Negócio
/
Sector agrícola
/
Stakeholders
/
Região Oeste
/
Portugal
/
Western region
/
Business strategies
/
Differentiation
/
Stakeholder theory
/
Horticultural products
/
Certified brand “Oeste”
/
Value creation
/
Agricultural sector
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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