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Subject: Music Year: 2013 Year: 2010 Document Type: Tesis

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Title: “Ouvir e sentir para logo avaliar”: o papel do estímulo musical na activação automática de atitudes face a marca, na avaliação de produtos
Author: Sá, Filipa Andreia Costa Pinto de
Language: Portugués
Repository: 73
Subject: Atitude face à marca / Primação afectiva / Música / Estado de espírito / Brand attitudes / Affective priming / Music / Mood

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