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Sá, Filipa Andreia Costa Pinto de
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Affective priming
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Music
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2010
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Title:
“Ouvir e sentir para logo avaliar”: o papel do estímulo musical na activação automática de atitudes face a marca, na avaliação de produtos
Author:
Sá, Filipa Andreia Costa Pinto de
Language:
Portugués
Repository:
73
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Atitude face à marca
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Primação afectiva
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Música
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Estado de espírito
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Brand attitudes
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Affective priming
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