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Subject: Modeling Subject: Marketing Repository: 73

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Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

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Title: Stripping customers' feedback on hotels evaluation through data mining
Author: Coelho, Joana Pinto
Language: Inglés
Repository: 73
Subject: Indústria hoteleira / Turismo / DATA MINING / Marketing / Customer feedback / Customer reviews / Online reviews / Knowledge extraction / Modeling / Sensitivity analysis / Las Vegas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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