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Subject: Moda social Subject: M37 Language: Inglés Year: 2020

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Title: The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands / O papel das campanhas de massclusividade na resposta e perceção do consumidor: a atitude face às marcas de luxo
Author: Barata, Filipa Rodrigues Soares
Language: Inglés
Repository: 73
Subject: Luxury Brands / Massclusivity / Brand Dilution / Brand Love / Fashion / Marcas de Luxo / Massclusividade / Diluição de Marcas / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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