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Repository
73
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Author
Santos, Joana Fonseca dos
(1)
Serra, Jessica Maria
(1)
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Subject
Fashion
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Moda
(2)
Análise de dados
(1)
Brand love
(1)
Comunidade virtual
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(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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2018
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Subject:
Moda social
Subject:
M31
Subject:
M37
Year:
2018
Language:
Inglés
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Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Online marketing communication: netnography into different types of fashion brands
Author:
Serra, Jessica Maria
Language:
Inglés
Repository:
73
Subject:
Moda
/
Rede social
/
Marketing eletrónico
/
Análise de dados
/
Internet
/
Fashion
/
Online communication
/
Instagram
/
Netnography
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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