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73 (6)

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Cavallero, Luisa (1)
Costa, Ana Mafalda Ricardo Morgado (1)
Ferreira, Catarina Isabel Gomes (1)
Fonseca, Sandra Alvarez Dias Baptista Vieira da (1)
Santos, Joana Fonseca dos (1)
Silva, Mariana de Pinho Duarte Ferreira da (1)

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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (6)
Marketing (6)
Moda (6)
Comportamento do consumidor (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
Comércio eletrónico (2)
Consumidor (2)
Fashion (2)
M31 (2)
Blogs (1)

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Tesis (6)

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Subject: Moda Subject: Marketing Document Type: Tesis Repository: 73

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1-6 from 6 results (0.014 seconds)

Title: O efeito da variável socialização no consumo não planeado de fast fashion
Author: Ferreira, Catarina Isabel Gomes
Language: Portugués
Repository: 73
Subject: Moda / Comportamento do consumidor / Marketing / Fast fashion / Unplanned consumption / Socialization / Shopping / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites
Author: Cavallero, Luisa
Language: Inglés
Repository: 73
Subject: Website quality / Unified theory of acceptance and use of technology (UTAUT) / Trust / Online customer reviews / Satisfaction / Word-of-mouth / Marketing / Indústria do vestuário / Moda / Página web / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: O impacto do lançamento de loja Pop Up na propensão de compra da marca La Redoute
Author: Fonseca, Sandra Alvarez Dias Baptista Vieira da
Language: Portugués
Repository: 73
Subject: Marketing / Lojas virtuais / Venda a retalho / Moda / Lançamento de produto / Comércio eletrónico / Marca comercial / Loja Pop Up / Brand experience / Experiential marketing / Retail / Fashion site / e-commerce / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: New influencers: a influência dos bloggers de moda na decisão de compra do consumidor
Author: Silva, Mariana de Pinho Duarte Ferreira da
Language: Portugués
Repository: 73
Subject: Moda / Processo de decisão / Consumidor / Marketing / Blogs / Consumer / New influencers / Fashion / Purchase decision process / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Zara's case study: the strategy of the fast fashion pioneer
Author: Costa, Ana Mafalda Ricardo Morgado
Language: Inglés
Repository: 73
Subject: Fast Fashion / Marketing / Strategy / Generations of consumer / Estratégias de marketing / Indústria têxtil / Moda / Comportamento do consumidor / Comércio eletrónico / Geração / Caso pedagógico / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L1 / L81 / M31 / J Labor and demographic economics / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics

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