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73
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Barata, Filipa Rodrigues Soares
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Brand Dilution
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Brand Love
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Diluição de Marcas
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Fashion
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Luxury Brands
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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M31
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M37
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Marcas de Luxo
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2020
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M37
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M31
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Title:
The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands / O papel das campanhas de massclusividade na resposta e perceção do consumidor: a atitude face às marcas de luxo
Author:
Barata, Filipa Rodrigues Soares
Language:
Inglés
Repository:
73
Subject:
Luxury Brands
/
Massclusivity
/
Brand Dilution
/
Brand Love
/
Fashion
/
Marcas de Luxo
/
Massclusividade
/
Diluição de Marcas
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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