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73 (2)

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Cardoso, Raquel Sofia Pereira (1)
Santos, Joana Fonseca dos (1)

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Consumidor (2)
Moda (2)
Blogs (1)
Blogue (1)
Brand love (1)
Comunidade virtual (1)
Digital influencers (1)
Digital marketing (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)

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Subject: Moda Subject: Consumidor Year: 2019 Document Type: Tesis Repository: 73

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Title: A influência dos blogues de moda-lifestyle nas decisões de compra dos consumidores
Author: Cardoso, Raquel Sofia Pereira
Language: Portugués
Repository: 73
Subject: Marketing digital / Rede social / Blogue / Moda / Consumidor / Hábito de compra / Digital marketing / Blogs / Digital influencers / Online communities / Social networks / Fashion / lifestyle / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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