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73 (5)

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Cardoso, Raquel Sofia Pereira (1)
Gonçalves, Bebiana Patrícia Aguiar (1)
Gralho, Alexandra Catarina Rosa Nicolau (1)
Santos, Joana Fonseca dos (1)
Silva, Mariana de Pinho Duarte Ferreira da (1)

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Consumidor (5)
Moda (5)
Fashion (4)
Consumer (3)
Blogs (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marca (2)
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Subject: Moda Subject: Consumidor Document Type: Tesis Repository: 73

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Title: A influência dos blogues de moda-lifestyle nas decisões de compra dos consumidores
Author: Cardoso, Raquel Sofia Pereira
Language: Portugués
Repository: 73
Subject: Marketing digital / Rede social / Blogue / Moda / Consumidor / Hábito de compra / Digital marketing / Blogs / Digital influencers / Online communities / Social networks / Fashion / lifestyle / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Comportamento do consumidor português de vestuário: estilos de compra e notoriedade das marcas nacionais
Author: Gonçalves, Bebiana Patrícia Aguiar
Language: Portugués
Repository: 73
Subject: Moda / Comportamento / Consumidor / Marca / CSI / Fashion / Brand / Consumer / Behaviors

Acceder
Title: New influencers: a influência dos bloggers de moda na decisão de compra do consumidor
Author: Silva, Mariana de Pinho Duarte Ferreira da
Language: Portugués
Repository: 73
Subject: Moda / Processo de decisão / Consumidor / Marketing / Blogs / Consumer / New influencers / Fashion / Purchase decision process / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Retalho organizado vs retalho independente
Author: Gralho, Alexandra Catarina Rosa Nicolau
Language: Portugués
Repository: 73
Subject: Retalho / Marcas / Moda / Consumidor / Retail / Brands / Fashion / Consumer

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