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Repository
73
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Author
Cardoso, Raquel Sofia Pereira
(1)
Gonçalves, Bebiana Patrícia Aguiar
(1)
Gralho, Alexandra Catarina Rosa Nicolau
(1)
Santos, Joana Fonseca dos
(1)
Silva, Mariana de Pinho Duarte Ferreira da
(1)
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Consumidor
(5)
Moda
(5)
Fashion
(4)
Consumer
(3)
Blogs
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Marca
(2)
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Blogue
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Subject:
Moda
Subject:
Consumidor
Repository:
73
Document Type:
Tesis
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Title:
A influência dos blogues de moda-lifestyle nas decisões de compra dos consumidores
Author:
Cardoso, Raquel Sofia Pereira
Language:
Portugués
Repository:
73
Subject:
Marketing digital
/
Rede social
/
Blogue
/
Moda
/
Consumidor
/
Hábito de compra
/
Digital marketing
/
Blogs
/
Digital influencers
/
Online communities
/
Social networks
/
Fashion / lifestyle
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Comportamento do consumidor português de vestuário: estilos de compra e notoriedade das marcas nacionais
Author:
Gonçalves, Bebiana Patrícia Aguiar
Language:
Portugués
Repository:
73
Subject:
Moda
/
Comportamento
/
Consumidor
/
Marca
/
CSI
/
Fashion
/
Brand
/
Consumer
/
Behaviors
Acceder
Title:
New influencers: a influência dos bloggers de moda na decisão de compra do consumidor
Author:
Silva, Mariana de Pinho Duarte Ferreira da
Language:
Portugués
Repository:
73
Subject:
Moda
/
Processo de decisão
/
Consumidor
/
Marketing
/
Blogs
/
Consumer
/
New influencers
/
Fashion
/
Purchase decision process
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Retalho organizado vs retalho independente
Author:
Gralho, Alexandra Catarina Rosa Nicolau
Language:
Portugués
Repository:
73
Subject:
Retalho
/
Marcas
/
Moda
/
Consumidor
/
Retail
/
Brands
/
Fashion
/
Consumer
Acceder
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