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Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Portuguese millennials and green buying behavioral intentions: application of the theory of planned behaviorAuthor: Godinho, Catarina Maria JorgeLanguage: InglésRepository: 73Subject: Green marketing / Millennials / Theory of planned behavior / Motivation / Buying behavioral intention / Marketing ambiental / Comportamento / Gestão / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Portuguese vs international millennials: how do their conflict management styles differAuthor: Ferreira, Ana Sofia TrigoLanguage: InglésRepository: 73
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Title: The trend of (no)wnership: non-millennials vs. millennialsLanguage: InglésRepository: 73Subject: NOwnership / Millennials / Cluster analysis / Renting / Empreendedorismo / Inovação / Serviços comerciais / Geração / Motivação do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M200 / M310 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Attracting young talents through a Campus Crew ProgramLanguage: InglésRepository: 73Subject: Talent management / Employer branding / Strategic human resources management / Millennials / Gestão de talentos / Gestão de recursos humanos / Planeamento estratégico / Internacionalização das empresas / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Situation analysis of Croatia as a touristic destination and suggestions for improvementAuthor: Dadic, AnamarijaLanguage: InglésRepository: 73Subject: Millennials / Croatian tourism / Seasonality / Attractiveness / Safety / Social media activity / Positive e-WOM. / Turismo / Sazonalidade / Atratividade / Segurança / Social Media / e-WOM positivo / Estratégias de comunicação / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Leaders of tomorrow: the rise of a generation in the Portuguese industryAuthor: Cunha, Samuel Pires daLanguage: InglésRepository: 73
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Title: Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perceptionAuthor: Martins, Miguel ÂngeloLanguage: InglésRepository: 73Subject: Ethics / Purchase Intention / Brand loyalty / Millennials / Generation X / Ética / Publicidade / Marca comercial / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourAuthor: Mendes, Sara Vaz de Barros NunesLanguage: InglésRepository: 73Subject: Marketing / Millennials / Portugal / Wine consumption / Marketing de vinhos / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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