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Caldeira, Ana Sofia Pinto
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2012
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Title:
A publicidade display: das métricas aos resultados
Author:
Caldeira, Ana Sofia Pinto
Language:
Portugués
Repository:
73
Subject:
Internet
/
Métricas
/
Taxa de click
/
Publicidade display
/
Métricas de engagement
/
Benchmarks de análise
/
Metrics
/
Click through rate
/
Display advertising
/
Engagement metrics
/
Measurement benchmarks
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