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Subject: Merchandising Document Type: Tesis Year: 2011

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Title: A gestão de categorias e a análise da percepção de valor ao consumidor
Author: Galveia, Maria Paula Aleixo
Language: Portugués
Repository: 73
Subject: Category management / Merchandising / Retailing / Trade Marketing / Gestão de categorias

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Title: Influência do ambiente de compra: estudo comparativo entre lojas físicas e online. Projecto-empresa: Continente Online
Author: Pedro, Inês Delgado
Language: Portugués
Repository: 73
Subject: Merchandising / E-commerce / Marketing experiencial / Comportamento de compra / Experimental marketing / Shopping behaviour

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