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60
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Cantillo Guerrero, Ernesto
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Fontalvo Cerpa, Winston
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Martínez Juvené, Johanna
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Atributos de productos
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Marketing de servicios
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Mercadotecnia
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Momentos de verdad
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2018
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Subject:
Mercadotecnia
Language:
Español
Year:
2018
Repository:
60
Document Type:
Artículo
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Title:
USE OF THE ATTRIBUTES OF A PRODUCT FOR THE SEDUCTION OF A CUSTOMER DURING THE PROCESS OF PURCHASE / Uso de los atributos de un producto para la seducción de un cliente durante el proceso de compra
Author:
Martínez Juvené, Johanna
/
Fontalvo Cerpa, Winston
/
Cantillo Guerrero, Ernesto
Language:
Español
Repository:
60
Subject:
Atributos de productos
/
Modelos de compra
/
Mercadotecnia
/
Marketing de servicios
/
Momentos de verdad
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