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15
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Henao Posada, Verónica
(1)
Uribe Saldarriaga, Carlos Mario
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Subject
Attributes and benefits of products.
(1)
Content analysis
(1)
Goods
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Information society
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Luxury
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2006
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Subject:
Mercadeo por internet
Repository:
15
Language:
Español
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Title:
Atributos característicos de las marcas de bienes de lujo
Author:
Uribe Saldarriaga, Carlos Mario
Language:
Español
Repository:
15
Subject:
Marketing
/
Luxury
/
Products
/
Goods
/
Luxury Brands
/
Content analysis
/
Attributes and benefits of products.
/
Mercadeo
/
lujo
/
productos
/
bienes
/
marcas de lujo
/
análisis de contenido
/
atributos y beneficios de los productos
Title:
Internacionalización e Internet: Nueva mirada al Marketing Internacional / Internationalization and the Internet: A New Outlook on International Marketing
Author:
Henao Posada, Verónica
Language:
Español
Repository:
15
Subject:
Information society
/
network organization
/
toyotism
/
social networks
/
internationalization plan
/
market intelligence
/
internet
/
relationship marketing
/
brand management.
/
Palabras claves
/
sociedad de la información
/
empresa red
/
toyotismo
/
redes sociales
/
plan de internacionalización
/
inteligencia de mercados
/
mercadeo relacional
/
gestión de marca.
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