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Peña García, Ana María
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Comportamiento del consumidor - Investigaciones
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Mercadeo directo
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Impacto
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2007
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Title:
Impacto de las promociones en el brand equity y en la preferencia de marca
Author:
Peña García, Ana María
Language:
Español
Repository:
21
Subject:
Impacto
/
Promociones
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Marca
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Mercadeo
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Preferencias de los consumidores - Estudio de casos
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Comportamiento del consumidor - Investigaciones
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Consumidores - Investigaciones
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