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73
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André, Diogo Gonçalves Calvo
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Memória coletiva
Repository:
73
Year:
2018
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Inglés
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Title:
The impact of in-game advertising on brand recall and recognition within non-linear video games
Author:
André, Diogo Gonçalves Calvo
Language:
Inglés
Repository:
73
Subject:
In-game advertising
/
Area population
/
Recall
/
Recognition
/
Publicidade
/
Jogo de vídeo
/
População
/
Marca
/
Memória
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Marketing
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