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Subject: Memória Subject: Marketing Year: 2019

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Title: The impact of in-game advertising on brand recall and recognition within non-linear video games
Author: André, Diogo Gonçalves Calvo
Language: Inglés
Repository: 73
Subject: In-game advertising / Area population / Recall / Recognition / Publicidade / Jogo de vídeo / População / Marca / Memória / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author: Pinote, Ana de Noronha
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Nostalgia in advertisements / Comportamento do consumidor / Publicidade / Nostalgia em anúncios / Estratégias de marca / Memória / Saudade / Portugal / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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