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Subject: Media Management Year: 2016 Year: 2015 Document Type: Artículo

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: Scientific management methods
Author: Santos, R. / Pereira, L.
Language: Inglés
Repository: 73
Subject: Science / Management / Business research methods / Scientific management

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Title: Balanced scorecard: empirical study in Brazil
Author: Amorim, D. / Machado, M.
Language: Inglés
Repository: 73
Subject: Balanced Scorecard / Management / Performance evaluation / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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