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Subject: Massclusivity

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Title: Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
Author: Santos, J. F. / Bilro, R.G. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: The role of massclusivity campaigns in consumer response and perceptions: the attitude toward luxury brands / O papel das campanhas de massclusividade na resposta e perceção do consumidor: a atitude face às marcas de luxo
Author: Barata, Filipa Rodrigues Soares
Language: Inglés
Repository: 73
Subject: Luxury Brands / Massclusivity / Brand Dilution / Brand Love / Fashion / Marcas de Luxo / Massclusividade / Diluição de Marcas / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author: Santos, Joana Fonseca dos
Language: Inglés
Repository: 73
Subject: Massclusivity / Brand love / Online brand communities / Relationship marketing / Fashion / Marketing / Marca / Consumidor / Comunidade virtual / Marketing relacional / Moda / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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