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Repository
73
(2)
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Author
Silva, Catarina Fernandes da Costa e
(1)
Villar, Joana Andrade Dias Posser
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Marketing
(2)
Adaptação
(1)
Brand love
(1)
Características de personalidade
(1)
Cognitive flexibility
(1)
Cognição
(1)
Corporate social responsability
(1)
Developed economies
(1)
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Year
2019
(2)
2020
(2)
2022
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Tesis
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Inglés
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Subject:
Marketing strategy
Year:
2020
Year:
2022
Language:
Inglés
Document Type:
Tesis
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Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
Title:
How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits
Author:
Villar, Joana Andrade Dias Posser
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Multisensory
/
Psychological distance
/
Sense of power
/
Cognitive flexibility
/
Intention to return
/
Personality traits
/
Realidade virtual
/
Multisensoralidade
/
Distância psicológica
/
Sentimento de poder
/
Flexibilidade cognitiva
/
Intenção de retorno
/
Características de personalidade
/
Marketing
/
Órgãos sensoriais
/
Cognição
/
Personalidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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