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Repository
73
(6)
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Author
Mayet, Camille Anne-Sophie
(1)
Monin, Caroline Claire Marie
(1)
Morgadinho, Ana Rita Pires
(1)
Silva, Catarina Fernandes da Costa e
(1)
Villar, Joana Andrade Dias Posser
(1)
Yuan Jing
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(6)
Marketing
(6)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(5)
M310
(3)
Brand love
(2)
Comportamento do consumidor
(2)
M31
(2)
Marca
(2)
Trabalho de projeto
(2)
Adaptação
(1)
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Year
2019
(6)
2022
(6)
2018
(2)
2020
(2)
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Document Type
Tesis
(6)
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Language
Inglés
(6)
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Your search
Subject:
Marketing strategy
Year:
2019
Year:
2022
Language:
Inglés
Repository:
73
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6
results
(0.009 seconds)
Title:
How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author:
Yuan Jing
Language:
Inglés
Repository:
73
Subject:
Brand personality
/
Brand experience
/
Brand love
/
Product involvement
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Tomada de decisão
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Employer branding of Infotel: a close collaboration between marketing and human resources
Author:
Mayet, Camille Anne-Sophie
Language:
Inglés
Repository:
73
Subject:
Employer branding
/
Recruitment
/
Human resources
/
HR marketing
/
Information technology services company
/
Marketing
/
Tecnologia da informação
/
Empresa de serviços
/
Recursos humanos
/
Trabalho de projeto
/
França
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
Title:
How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits
Author:
Villar, Joana Andrade Dias Posser
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Multisensory
/
Psychological distance
/
Sense of power
/
Cognitive flexibility
/
Intention to return
/
Personality traits
/
Realidade virtual
/
Multisensoralidade
/
Distância psicológica
/
Sentimento de poder
/
Flexibilidade cognitiva
/
Intenção de retorno
/
Características de personalidade
/
Marketing
/
Órgãos sensoriais
/
Cognição
/
Personalidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of social media on consumer behaviour
Author:
Morgadinho, Ana Rita Pires
Language:
Inglés
Repository:
73
Subject:
Cosmetic industry
/
Online communities
/
Instagram
/
YouTube
/
Netnography
/
Indústria cosmética
/
Comunidades online
/
Netnografia
/
Marketing
/
Rede social
/
Comunicação
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
Y40
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
Y Miscellaneous categories
Acceder
Title:
Le Cocoon-coworking: innovative business plan
Author:
Monin, Caroline Claire Marie
Language:
Inglés
Repository:
73
Subject:
Business plan
/
Coworking
/
Community
/
Values
/
Marketing
/
Plano de negócio
/
Start-up
/
Trabalho
/
Relação trabalho-família
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M130
/
M310
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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