Refine your Search
Author
Subject
- Marketing (50)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (37)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (36)
- M31 (25)
- Trabalho de projeto (18)
- Comportamento do consumidor (15)
- Estratégias de marketing (12)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (8)
- M30 (8)
- M37 (8)
Document Type
1-10 from 51 results
(0.012 seconds)
-
Title: Production of Fertilizer from Solid Organic Waste at the Francisco de Paula Santander School / Producción de Abono a través de los Residuos Sólidos Orgánicos de la Escuela Francisco de Paula SantanderAuthor: Gravini, Linda / Díaz, Ismary / Rangel, Lisbeth / Vides, DalgisLanguage: InglésRepository: 57Subject: Solid waste / fertilizer / strategy / production / composting / Residuos sólidos / abono / estrategia / producción / compostaje
-
Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
-
Title: How the different voices that engage in crisis communications, influence consumers NWOM intentions and corporate reputation during a customer complaint paracrisis occurring on facebookAuthor: Soares, André Gomes de CastroLanguage: InglésRepository: 73Subject: Customer complaint paracrisis / Crisis communications / Organizational reputation / Webcare / Online complaint management / Negative word-of-mouth / Electronic word-of-mouth / Personalization / Facebook / Rhetorical arena / Faith-holders / Hate-holders / Marketing / Telecomunicação / Gestão de reclamações / Satisfação do cliente / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: How cool is advertising-evoked nostalgia in the eyes of the millennials?Language: InglésRepository: 73Subject: Advertising-evoked nostalgia / Millennials / Cool / Nostalgia / Brand loyalty / Perceived authenticity / Nostalgic proneness / Brand advocacy / Brand attachment / Marketing / Estratégias de marketing / Publicidade / Emoção / Identidade de marca / Fidelidade à marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Case study on customer experience enhancement at ING, LuxembourgAuthor: Nowacki, AlineLanguage: InglésRepository: 73Subject: Customer experience / Corporate culture / Customer's voice / Net promoter score / Customer satisfaction / Marketing / Sector bancário / Estratégias de marketing / Comportamento do consumidor / Inovação tecnológica / Satisfação do cliente / Estudo de casos / Trabalho de projeto / Luxemburgo / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
-
Title: Exploring how tangible risks and animosity can affect the destination image and revisit intention of a tourist destination: a comparative study between Lisbon and Rio de JaneiroAuthor: Jesus, Sónia João ChagasLanguage: InglésRepository: 73Subject: Perceived risk / Animosity / Destination image / Intention to return / Perceção do risco / Imagem / Comportamento do consumidor / Turismo / Marketing / Lisboa - Portugal / Rio de Janeiro - Brasil / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L83 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: On stage: connecting musicians with peopleAuthor: Zafalon, Thiago RodriguesLanguage: InglésRepository: 73Subject: Startup / Music / Sharing-economy / E-commerce / Internationalization / Business plan / Marketing / Gestão de empresas / Gestão internacional / Mercado da música / Internacionalização das empresas / Relações comerciais / Comércio eletrónico / Plano de negócio / Brasil / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
-
Title: The impact of facial expressions in consumer purchase decisionLanguage: InglésRepository: 73Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723