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Title: Implementación de tecnologías como estrategia para fortalecer la productividad y competitividad de las Pymes de la confección en Medellín / Technology implementation as a strategy to enhance productivity and competitiveness of clothing manufacturing SMEs in MedellinAuthor: Córdoba Castrillón, Mónica MaríaLanguage: EspañolRepository: 56Subject: Tecnologías / estrategia / productividad / competitividad / Pymes. / Technology / strategy / productivity / competitiveness / SMES.
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Title: Cambio organizacional como estrategia de gestión en las empresas mixtas del sector petrolero / Organizational Change as a Management Strategy in Joint Ventures Oil IndustryAuthor: Prieto Pulido, Ronald / Emonet Rosales, Paolina / Garcia Guiliany, Jesus Enrique / González Godoy, DáliceLanguage: EspañolRepository: 57Subject: Cambio organizacional / resistencia al cambio / estrategia / gestión / Organizational change / resistance to change / strategy / management
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Title: Satisfaction with higher education: critical data for student development?Author: Machado, M. L. / Silva, R. / Magalhães, A. / Sá, M. J.Language: InglésRepository: 73
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Title: Buyer-seller conflict and cooperation in marketing channels: port wine distributionAuthor: Crespo de Carvalho, J. / Sequeira, L.Language: InglésRepository: 73Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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Title: Addressing environmental, financial and social sustainability in the management of higher education qualityAuthor: dos Santos Martins, H. / Loureiro, S. M. C. / Amorim, M.Language: InglésRepository: 73Subject: Marketing / Recruitment / Financial management / Quality assurance / Student retention / Faculty development / Course design / Pedagogy / Institutions of higher education / Service quality / Environmental sustainability / Financial sustainability / Social sustainability / Quality management / Higher education quality / Literature review / Critical success factors / CSFs
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Title: El consumo socialmente responsable en el mercado colombiano / The socially responsible consumption in the Colombian marketAuthor: Pascual del Riquelme Martínez, María Isabel / Peñalosa Otero, Mónica Eugenia / López Célis, Diana MaríaLanguage: EspañolRepository: 75
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Title: Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente / Competitive analysis by automotive repair shops, using customer perceived valueLanguage: EspañolRepository: 15
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Title: Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo / Brand personality of Business Schools in Chile: Model proposalLanguage: EspañolRepository: 15Subject: Marketing / Brand Personality / Business Schools / Theoretical Model / Personality Traits / Chile / Personalidad de Marca / Escuelas de Negocios / Modelo Teórico / Rasgos de Personalidad / Chile. / M300 / M310 y M370
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Title: Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerceLanguage: EspañolRepository: 72Subject: Marcas / Redes sociales / Social commerce / Marketing / Social network sites / Brands
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