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Subject: Marketing strategy Year: 2012 Language: Inglés

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Title: The impact of social media on today's business reality
Author: Santos, Pedro Roque dos
Language: Inglés
Repository: 73
Subject: Social media / Web / Marketing / Management / Media social / Gestão

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Title: Social networking as a marketing tool: study of participation in cultural events promoted by Facebook
Author: Rebelo, Márcia / Alturas, Bráulio
Language: Inglés
Repository: 73
Subject: Social networks / Cultural events / Facebook / Marketing

Acceder
Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

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Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

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Title: Integrated communication plan for Philadelphia brand
Author: Moreira, Vera Morgado
Language: Inglés
Repository: 73
Subject: Philadelphia cream cheese / Communication / Marketing / Online communication / Queijo creme Philadelphia / Comunicação / Comunicação online

Acceder
Title: Online buying behavior for entertainment products
Author: Silva, Daniela Duarte da
Language: Inglés
Repository: 73
Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento

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Title: Teaching Material Lessons Marketing Management
Author: Fernández Alles, María Teresa
Language: Inglés
Repository: 30
Subject: Marketing / Strategy / Tactics / Consumer / Marketing Plan

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Title: Configuration of a multinational enterprise network to the middle east market
Language: Inglés
Repository: 34
Subject: Marketing / 5 CIENCIAS SOCIALES

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Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

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Title: Comunication plan for club med portugal: a vacation resorts company
Author: Carvalho, Gonçalo Martins de
Language: Inglés
Repository: 73
Subject: Marketing Communications / Hospitality Marketing / Communications Plan / Club Med Portugal / Marketing / Comunicação / Marketing Turístico / Plano de Comunicação

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