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Repository

73 (2)

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Author

Moreno, João Mário Ferreira (1)
Rodrigues, Ana Sofia Faustino (1)

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Consumidor (2)
Marketing (2)
Bem-estar (1)
Celebridades desportivas (1)
Comportamento do consumidor (1)
Consumer (1)
Desporto (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Happiness seeker (1)
Investimentos (1)

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Subject: Marketing strategy Subject: Consumidor Repository: 73 Year: 2013

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Title: Selling happiness
Author: Rodrigues, Ana Sofia Faustino
Language: Inglés
Repository: 73
Subject: Happiness seeker / Subjective well-being / Positive psychology / Self-improvement / Marketing / Bem-estar / Psicologia positiva / Perfil / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: O uso de celebridades desportivas em estratégias de marketing: modelo prático para aumentar o retorno do patrocínio
Author: Moreno, João Mário Ferreira
Language: Portugués
Repository: 73
Subject: Patrocínio / Celebridades desportivas / Consumidor / Retorno do investimento / Marketing / Desporto / Comportamento do consumidor / Sucesso pessoal / Investimentos / Sponsorship / Sports celebrities / Consumer / Return on investment

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