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Repository
73
(10)
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Author
Amado, Maria Alexandra Amorim
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Cordovil, Maria do Carmo Orta Oliveira de Herédia
(1)
Fialho, Ana Filipa Luís
(1)
Germanaud, Chloé
(1)
Guimarães, Marta Barahona Simões da Fonseca
(1)
Marques, André Mendes
(1)
Nielsen, Mille
(1)
Vala, Bernardo Varela
(1)
Vaughan, Kalen
(1)
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Subject
Marketing
(10)
Advertising
(2)
Communication plan
(2)
Comportamento do consumidor
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Estratégias de comunicação
(2)
Publicidade
(2)
Social media
(2)
Airlines
(1)
Açúcar
(1)
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Year
2015
(10)
2016
(10)
2019
(1)
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Document Type
Tesis
(10)
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Inglés
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Subject:
Marketing strategy
Document Type:
Tesis
Year:
2016
Year:
2015
Language:
Inglés
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10
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Title:
A review of the literature on big data in marketing using text mining
Author:
Amado, Maria Alexandra Amorim
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Text mining
/
R Language
/
Literature review
/
Linguagem R,
/
Revisão da literatura
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author:
Fialho, Ana Filipa Luís
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Airlines
/
Relationship quality
/
Mindfulness
/
Companhia aérea
/
Relação de qualidade
Acceder
Title:
The role of Benfica TV: case study
Author:
Calqueiro, Diogo de Barros Costa Santos
Language:
Inglés
Repository:
73
Subject:
Canal de televisão
/
Desporto
/
Marketing
/
Case Study
/
Television channel
/
Sport
Acceder
Title:
Men and women's attitudes towards the use of gender marketing in advertising and communication
Author:
Germanaud, Chloé
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Estratégias de comunicação
/
Género
/
Comportamento do consumidor
/
Publicidade
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Communication plan for Skittles
Author:
Guimarães, Marta Barahona Simões da Fonseca
Language:
Inglés
Repository:
73
Subject:
Candies
/
Skittles
/
Sugar
/
Marketing
/
Communication
/
Communication plan
/
Advertising
/
Marketing de produtos
/
Estratégias de comunicação
/
Marca comercial
/
Açúcar
/
Publicidade
/
Concorrência
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The impact of social media in brand building
Author:
Vala, Bernardo Varela
Language:
Inglés
Repository:
73
Subject:
Social media
/
Data mining
/
Brand building
/
Facebook
/
Rede social
/
Marca
/
Marketing
/
Comportamento do consumidor
Acceder
Title:
A communication plan for the “1 yogurt a day” program
Author:
Cordovil, Maria do Carmo Orta Oliveira de Herédia
Language:
Inglés
Repository:
73
Subject:
Communication plan
/
Unbranded program
/
Marketing
/
Digital communication
/
Plano de comunicação
/
Programa unbranded
/
Comunicação digital
Acceder
Title:
SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author:
Marques, André Mendes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Strategic marketing
/
Beer sector
/
Estratégias
/
Marketing estratégico
/
Cerveja
Acceder
Title:
How international nonprofit organizations can use Facebook to build relationships with potential donors and volunteers
Author:
Vaughan, Kalen
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Nonprofit marketing
/
Social media
/
Marketing relacional
/
Marketing sem fins lucrativos
/
Media social
Acceder
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