A problem has been found
A problem has ocurred in the communication with the server.
Please, try again later. If the problem persists, contact the admin
Home
Repositories
Authors
Document types
Statistics
About
Query
Advanced Search
Simple Search
Title
Author
Subject
Year
Refine your Search
Repository
73
(6)
Show More
Show Less
Author
Cortez, P.
(2)
Moro, S.
(2)
Rita, P.
(2)
Amado, A.
(1)
Davcik, N.
(1)
Eloy, S.
(1)
Guerreiro, J.
(1)
Langaro, D.
(1)
Loureiro, S. M. C.
(1)
Oliveira, A.
(1)
Show More
Show Less
Subject
Marketing
(6)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(3)
Text mining
(2)
Banking
(1)
Big data
(1)
Brand
(1)
Business
(1)
Business to business
(1)
Computer science
(1)
Consumers
(1)
Show More
Show Less
Year
2019
(6)
2018
(3)
2016
(2)
2015
(1)
Show More
Show Less
Document Type
Artículo
(6)
Show More
Show Less
Language
Inglés
(6)
Show More
Show Less
Your search
Subject:
Marketing strategy
Document Type:
Artículo
Repository:
73
Year:
2019
Sort by
Score
Title
Year
-
1-6 from
6
results
(0.011 seconds)
Title:
Main gamification concepts: a systematic mapping study
Author:
Rodrigues, L. F.
/
Oliveira, A.
/
Rodrigues, H.
Language:
Inglés
Repository:
73
Subject:
Education
/
Information science
/
Business
/
Software development
/
Leximancer
/
Consumers
/
Semantic analysis
/
Qualitative methods
/
Gamification
/
Marketing
/
Computer science
Acceder
Title:
Understanding the use of Virtual Reality in Marketing: a text mining-based review
Author:
Loureiro, S. M. C.
/
Guerreiro, J.
/
Eloy, S.
/
Langaro, D.
/
Panchapakesan, P.
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Simulated realities
/
Marketing
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketing
Author:
Moro, S.
/
Cortez, P.
/
Rita, P.
Language:
Inglés
Repository:
73
Subject:
Banking
/
Data mining
/
Divide and conquer
/
Feature selection
/
Marketing
/
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
Acceder
Title:
Research trends on Big Data in Marketing: a text mining and topic modeling based literature analysis
Author:
Amado, A.
/
Cortez, P.
/
Rita, P.
/
Moro, S.
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Literature analysis
/
Research trends
/
Text mining
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Marketing resources, performance, and competitive advantage: a review and future research directions
Author:
Davcik, N.
/
Sharma, P.
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Resources
/
Performance
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
« Previous
1
Next »