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57
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Amelec, Viloria
(2)
Coronell Avendaño, Sheila María
(1)
De la Hoz, Boris
(1)
García Cali, Ernesto
(1)
García Guiliany, Jesús Enrique
(1)
Hernández Palma, Hugo
(1)
Li, Jin
(1)
Martínez Sierra, David
(1)
Mercado Sarmiento, Alberto Enrique
(1)
Perdomo Villalobos, Alexandra
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Marketing
(4)
Bibliometric
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Bibliometric review
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Customer experience management
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Subject:
Marketing social
Year:
2019
Repository:
57
Document Type:
Preprint
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Title:
Predictive model for detecting customer’s purchasing behavior using data mining
Author:
Amelec, Viloria
/
Li, Jin
/
García Guiliany, Jesús Enrique
/
De la Hoz, Boris
Language:
Inglés
Repository:
57
Subject:
Predictive model
/
Estimation
/
Marketing
/
Data mining
/
Linear
/
Multiple regression
Acceder
Title:
Revisión de la productividad científica sobre gestión de la experiencia del cliente
Author:
Coronell Avendaño, Sheila María
Language:
Español
Repository:
57
Subject:
Experiencia
/
Gestión de la experiencia
/
Mercadeo
/
Experience
/
Customer experience management
/
Marketing
Acceder
Title:
Revisión de la productividad científica sobre Big Data Marketing durante el periodo 2012 – 2019
Author:
Vargas Villa, Jesús Eduardo
Language:
Español
Repository:
57
Subject:
Big Data
/
Bibliometría
/
Marketing
/
Bibliometric
Acceder
Title:
Big data marketing during the period 2012–2019: a bibliometric review
Author:
Amelec, Viloria
/
Vargas, Jesús
/
García Cali, Ernesto
/
Martínez Sierra, David
/
Perdomo Villalobos, Alexandra
/
Redondo Bilbao, Osman Enrique
/
Mercado Sarmiento, Alberto Enrique
/
Hernández Palma, Hugo
Language:
Inglés
Repository:
57
Subject:
Big data
/
Marketing
/
Bibliometric review
/
Volume of production
Acceder
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