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Subject: Marketing social Year: 2006

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Title: Editorial - Os domínios «soft»
Author: Reto, L. A. / Scelza Cavalcanti, B.
Language: Portugués
Repository: 73
Subject: Gestão dos activos / Gestão / Marketing / Marketing interno / Capital

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Title: Determinação dos Segmentos de Mercado Prioritários: Uma Metodologia para Destinos Turísticos
Author: Águas, Paulo Manuel Roque
Language: Portugués
Repository: 73
Subject: Marketing / Segmentação de mercado / Gestão de portfolio / União Europeia / Target marketing / Turismo / Market segmentation / Market targeting / Portfolio management / Tourism / European Union

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Title: Atributos característicos de las marcas de bienes de lujo
Author: Uribe Saldarriaga, Carlos Mario
Language: Español
Repository: 15
Subject: Marketing / Luxury / Products / Goods / Luxury Brands / Content analysis / Attributes and benefits of products. / Mercadeo / lujo / productos / bienes / marcas de lujo / análisis de contenido / atributos y beneficios de los productos
Title: A funcionalidade do marketing nas empresas
Author: Sergio Luis M. dos Santos
Language: Portugués
Repository: 17
Subject: Marketing

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