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Repository
73
(6)
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Author
Assunção, Rebeca Oram Soares Filipe de
(1)
Gil, Daniel Susano
(1)
Lopes, Cristiana Matos
(1)
Pinto, Inês Ferreira Lourenço
(1)
Pontes, Alexandre Pamplona Ramos de Oliveira
(1)
Sobral, Madalena Maria Igreja Ferrari
(1)
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Subject
Marketing
(6)
Portugal
(6)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(5)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(3)
Estratégias de marketing
(2)
Fidelidade à Marca
(2)
M31
(2)
Artista
(1)
Artistas independentes
(1)
Avaliação estratégica
(1)
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2017
(6)
2018
(6)
2020
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2021
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Inglés
(5)
Portugués
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Subject:
Marketing social
Subject:
Portugal
Year:
2017
Year:
2018
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1-6 from
6
results
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Title:
The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author:
Gil, Daniel Susano
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Sports marketing
/
Sponsorship
/
Effectiveness measurement
/
Gestão de marketing
/
Desporto
/
Patrocínio
/
Avaliação estratégica
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
I love you Benfica: an original fan typology based on the analysis of the relationship between S.L. Benfica and it fans
Author:
Lopes, Cristiana Matos
Language:
Inglés
Repository:
73
Subject:
Brand loyalty
/
Club identity
/
Sports fans
/
Willingness to sacrifice
/
Sport Lisboa e Benfica
/
Marketing
/
Clube desportivo
/
Fã
/
Identidade coletiva
/
Fidelidade à Marca
/
Sacrifício
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The perfect dose can be the right choice
Author:
Sobral, Madalena Maria Igreja Ferrari
Language:
Inglés
Repository:
73
Subject:
Marketing plan
/
Laundry care market
/
Henkel
/
Persil perfect dose
/
Marketing
/
Estratégias de marketing
/
Indústria
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
L67
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Caso Leroy Merlin: fidelização de clientes
Author:
Assunção, Rebeca Oram Soares Filipe de
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
/
Comportamento do consumidor
/
Fidelidade à Marca
/
Portugal
/
Home solution
/
Relationship marketing
/
Loyalty
/
Customer retention
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Independent music artists and their access to distribution and communication channels
Author:
Pontes, Alexandre Pamplona Ramos de Oliveira
Language:
Inglés
Repository:
73
Subject:
Recorded music indutry
/
Communication Channels
/
Distribution Channels
/
Indepent artists
/
Marketing
/
Mercado da música
/
Tecnologia digital
/
Indústria da comunicação
/
Rede de comunicação
/
Artista
/
Portugal
/
Indústria musical
/
Canais de comunicação
/
Canais de distribuição,
/
Artistas independentes
/
Domínio/Área Científica::Ciências Sociais
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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