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73 (3)

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Andrade, Serenela Alves de (1)
Hebler, Laura Andreea (1)
Mendes, Gonçalo Ramos Braz Mergulhão (1)

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Comportamento do consumidor (3)
M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
M31 (3)
M37 (3)
Marketing (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Advertisement including disability (1)
Atitudes (1)
Attitudes (1)
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Subject: Marketing social Subject: M37 Document Type: Tesis Year: 2018 Year: 2021

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Title: The role of naming sponsors in summer music festivals
Author: Andrade, Serenela Alves de
Language: Inglés
Repository: 73
Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: The impact of facial expressions in consumer purchase decision
Author: Mendes, Gonçalo Ramos Braz Mergulhão
Language: Inglés
Repository: 73
Subject: Facial expressions / Emotions / Incongruency / Consumer neuroscience / Purchase intention / Eye-tracking / Consumer decisions / PLS-SEM / Expressão facial / Emoção / Comportamento do consumidor / Tomada de decisão / Marketing / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: A análise da influência da publicidade com portadores de deficiência na compra
Author: Hebler, Laura Andreea
Language: Portugués
Repository: 73
Subject: Deficiência / Publicidade / Marketing / Comportamento do consumidor / Publicidade com portadores de deficiência / Compra / Atitudes / Disability / Advertisement including disability / Purchase / Attitudes / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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