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Repository
73
(3)
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Author
Laruccia, M. M.
(1)
Loureiro, S. M. C.
(1)
Silva, Daniela Filipa Cerejo da
(1)
Sousa, Rita Lourenço de
(1)
Tristão, J. A. M.
(1)
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Subject
Innovation
(3)
Marketing
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Inovação
(2)
Business strategy
(1)
Cannibalism
(1)
Comportamento do consumidor
(1)
Consumer behavior
(1)
Empreendorismo
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Entrepreneurship
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2017
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2012
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Subject:
Marketing social
Subject:
Innovation
Language:
Inglés
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Title:
Innovation in the positioning of Nutella Ferrero's product
Author:
Silva, Daniela Filipa Cerejo da
Language:
Inglés
Repository:
73
Subject:
Innovation
/
Positioning
/
Consumer behavior
/
Marketing
/
Inovação
/
Comportamento do consumidor
/
Gestão do produto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A conceptual approach for cannibalism between goods
Author:
Laruccia, M. M.
/
Tristão, J. A. M.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Cannibalism
/
New products
/
Marketing
/
Innovation
Acceder
Title:
How to turn innovative startups into successful businesses: the case of Techperks
Author:
Sousa, Rita Lourenço de
Language:
Inglés
Repository:
73
Subject:
Technology
/
Internet of things
/
Innovation
/
Business strategy
/
Entrepreneurship
/
Retailing
/
Marketing strategy
/
Tecnologia
/
Internet das coisas
/
Inovação
/
Empreendorismo
/
Estratégia de negócio
/
Venda a retalho
/
Estratégias de marketing
/
Marketing
/
Startup
/
Performance
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
L81
/
O31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
L Industrial organization
/
O Economic development, innovation, technological change, and growth
Acceder
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