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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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Title: The effectiveness of tennis events sponsorship: Millennium Estoril OpenAuthor: Gil, Daniel SusanoLanguage: InglésRepository: 73
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Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategiesAuthor: Morgado, Rute FerreiraLanguage: InglésRepository: 73Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo
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Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spiritAuthor: Almeida, Júlio Miguel MoreiraLanguage: InglésRepository: 73Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Internationalization of VivafitAuthor: Marques, Bernardo Miguel CaladoLanguage: InglésRepository: 73
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