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73 (2)

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Pires, Sandra dos Santos (1)
Ramos, M. (1)
Sequeira, N. (1)
Syed Alwi, S. F. (1)
Vinhas da Silva, R. (1)

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Brand (2)
Marketing (2)
Brand loyalty (1)
Business to business (1)
Corporate credibility (1)
Corporate personality scale (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Emotional branding (1)
Estratégias de marketing (1)
Fidelidade à Marca (1)

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Subject: Marketing social Subject: Brand Year: 2016 Language: Inglés

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Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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