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73
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Laruccia, M. M.
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Loureiro, S. M. C.
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Tristão, J. A. M.
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Cannibalism
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Subject:
Marketing social
Subject:
Cannibalism
Document Type:
Artículo
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Inglés
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Title:
A conceptual approach for cannibalism between goods
Author:
Laruccia, M. M.
/
Tristão, J. A. M.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Cannibalism
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New products
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Marketing
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Innovation
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