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Repository
73
(20)
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Author
Almeida, Bernardo Antunes de
(1)
Caetano, Ana Rita Amaral
(1)
Cavalli, Federico
(1)
Coelho, Ana Carolina Monte Rocha Baltazar
(1)
Cola, Maria Teresa Guiomar Espada Saião
(1)
Correia, Francisco Maria de Almeida Tavares Pio
(1)
Costa, Ana Mafalda Ricardo Morgado
(1)
Costa, Mariana Falcão Correia Cabral da
(1)
Drumond, Daniel Sousa
(1)
Hebler, Laura Andreea
(1)
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Subject
M31
(20)
Marketing
(20)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(19)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(12)
Comportamento do consumidor
(8)
M37
(7)
Estratégias de marketing
(5)
L Industrial organization
(5)
Domínio/Área Científica::Ciências Sociais
(3)
Marca
(3)
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2017
(20)
2018
(20)
2020
(4)
2021
(3)
2019
(1)
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Tesis
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Inglés
(16)
Portugués
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Your search
Subject:
Marketing relacional
Subject:
M31
Year:
2017
Repository:
73
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Title:
The importance of green marketing for portuguese companies in the footwear industry
Author:
Ribeiro, Helena Maria Santos Silva
Language:
Inglés
Repository:
73
Subject:
Green marketing
/
Corporate social responsibility
/
Portuguese footwear
/
Marketing
/
Responsabilidade social das empresas
/
Sustentabilidade ambiental
/
Indústria do calçado
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M14
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Food marketing guerrilla version: pratical case: Tritico, an Italian bakery
Author:
Cavalli, Federico
Language:
Inglés
Repository:
73
Subject:
Guerrilla marketing
/
Food and beverage marketing
/
Marketing strategy
/
Customer experience
/
Gestão
/
Marketing
/
PME Pequenas e Médias Empresas
/
Indústria de panificação
/
Estratégias de marketing
/
Comportamento do consumidor
/
Itália
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Determinantes da seleção de celebridades desportivas para "endorsement"
Author:
Mendes, Cedric Alain Jesus
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Marca
/
Estratégias de comunicação
/
Prática desportiva
/
Atitude
/
Hábito de compra
/
Endorsement
/
Sports celebrities
/
Attitudes
/
Purchase intentions
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author:
Correia, Francisco Maria de Almeida Tavares Pio
Language:
Inglés
Repository:
73
Subject:
Sonic branding
/
Sensorial
/
Consumer
/
Retail
/
Marketing
/
Estratégias de marca
/
Comportamento do consumidor
/
Empresa
/
Concorrência
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in store atmosphere: an application to the telecommunication sector
Author:
Rodrigues, Mariana Ventura
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Trends
/
Telecommunication
/
Estabelecimento comercial
/
Telecomunicação
/
Inovação estratégica
/
Decoração
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
L96
/
M31
/
O3
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
O Economic development, innovation, technological change, and growth
Acceder
Title:
A intenção de compra nas marcas no Facebook
Author:
Coelho, Ana Carolina Monte Rocha Baltazar
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
Marketing eletrónico
/
Rede social
/
Facebook
/
Imagem de marca
/
Preferência do consumidor
/
Marketing
/
Digital marketing
/
Social networks
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computers
Author:
Drumond, Daniel Sousa
Language:
Inglés
Repository:
73
Subject:
Product placement
/
Communication
/
Brand recognition
/
Brand awareness
/
Marketing
/
Estratégias de marca
/
Imagem de marca
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumer
Author:
Costa, Mariana Falcão Correia Cabral da
Language:
Inglés
Repository:
73
Subject:
Online booking websites
/
Marketing
/
Electronic trust
/
Purchase intentions
/
Página web
/
Turismo
/
Comportamento do consumidor
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in marketing: the impact in convenience store's atmosphere
Author:
Mendonça, Filipe de Amaral Pedro Bota de
Language:
Inglés
Repository:
73
Subject:
Retail
/
New trends in marketing
/
Store atmosphere
/
Conveniece store
/
Marketing
/
Lojas de conveniência
/
Diversidade
/
Decoração
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How do political actors trace voters?
Author:
Mendes, Artur Filipe Ribeiro
Language:
Inglés
Repository:
73
Subject:
Political marketing
/
Targeting
/
Public opinion
/
Public popularity
/
Marketing
/
Política
/
Lideres políticos
/
Partidos políticos
/
Popularidade
/
Opinião pública
/
M31
/
M38
Acceder
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