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Repository
73
(4)
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Author
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
(1)
Rodrigues, Diana Balhote
(1)
Silva, Catarina Fernandes da Costa e
(1)
Yuan Jing
(1)
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Subject
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M310
(4)
Marca
(4)
Marketing
(4)
Comportamento do consumidor
(3)
Brand love
(2)
M370
(2)
Adaptação
(1)
Brand
(1)
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Year
2019
(4)
2020
(2)
2022
(2)
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Tesis
(4)
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Inglés
(4)
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Your search
Subject:
Marketing político
Subject:
Marca
Subject:
M310
Repository:
73
Document Type:
Tesis
Language:
Inglés
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Title:
How college students in China view brand experience, brand personality and brand love: moderate effect of product involvement
Author:
Yuan Jing
Language:
Inglés
Repository:
73
Subject:
Brand personality
/
Brand experience
/
Brand love
/
Product involvement
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Satisfação do consumidor
/
Tomada de decisão
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effect of football sponsorship in fans purchase intention: an application to beer products
Author:
Caetano, Gonçalo Miguel Ribeiro de Sá Pereira
Language:
Inglés
Repository:
73
Subject:
Football
/
Sponsorship
/
Portuguese clubs
/
Portuguese beer brands
/
Consumer behavior
/
Purchase intention
/
Futebol
/
Patrocínio
/
Clubes portugueses de futebol
/
Marcas portuguesas de cerveja
/
Intenção de compra
/
Marketing
/
Estratégias de marketing
/
Marca
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A comparison on the perception of brand love: developed economies vs emerging economies
Author:
Silva, Catarina Fernandes da Costa e
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Emerging economies
/
Developed economies
/
Corporate social responsability
/
Economia emergente
/
Economias desenvolvidas
/
Responsabilidade social das empresas
/
Marketing
/
Marca
/
Estratégias de marca
/
Adaptação
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
F6
/
M140
/
M160
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
F International economics
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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