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Repository
73
(3)
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Author
Guérin, Aude Louise
(1)
Pires, Sandra dos Santos
(1)
Rodrigues, Diana Balhote
(1)
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Subject
Brand
(3)
Marca
(3)
Marketing
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Estratégias de marketing
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Brand loyalty
(1)
Business Administration
(1)
Competitividade
(1)
Comportamento do consumidor
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Year
2019
(2)
2016
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2017
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Subject:
Marketing político
Subject:
Marca
Subject:
Brand
Repository:
73
Document Type:
Tesis
Language:
Inglés
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Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author:
Guérin, Aude Louise
Language:
Inglés
Repository:
73
Subject:
Identidade de marca
/
Competitividade
/
Estratégias de marketing
/
Marketing internacional
/
Gestão de empresas
/
França
/
Business Administration
/
Marketing
/
Brand
/
Marketing strategy
/
Gestão de Empresas
/
Marca
/
Domínio/Área Científica::Ciências Sociais
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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