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Subject:
Marketing político
Subject:
Comportamento do consumidor
Document Type:
Tesis
Year:
2016
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Title:
Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust
Author:
Lourenço, Ana Filipa Mendes
Language:
Inglés
Repository:
73
Subject:
Corporate reputation
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B2B
/
Customers
/
Services
/
Customer behaviour
/
Comportamento
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Cliente
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Empresa de serviços
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Marketing
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