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73
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Guimarães, Marta Barahona Simões da Fonseca
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Nielsen, Mille
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Advertising
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Marketing político
Subject:
Advertising
Repository:
73
Document Type:
Tesis
Language:
Inglés
Year:
2015
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Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Communication plan for Skittles
Author:
Guimarães, Marta Barahona Simões da Fonseca
Language:
Inglés
Repository:
73
Subject:
Candies
/
Skittles
/
Sugar
/
Marketing
/
Communication
/
Communication plan
/
Advertising
/
Marketing de produtos
/
Estratégias de comunicação
/
Marca comercial
/
Açúcar
/
Publicidade
/
Concorrência
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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