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Repository
73
(16)
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Author
Amado, Maria Alexandra Amorim
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Cordovil, Maria do Carmo Orta Oliveira de Herédia
(1)
Costa, Felipe Martins Brand da
(1)
Ferreira, Hugo Miguel Fidalgo
(1)
Fialho, Ana Filipa Luís
(1)
Gabeur, Hortense
(1)
Germanaud, Chloé
(1)
Guimarães, Marta Barahona Simões da Fonseca
(1)
Marques, André Mendes
(1)
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Subject
Marketing
(16)
Comportamento do consumidor
(4)
Advertising
(2)
Communication plan
(2)
Desporto
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Estratégias de comunicação
(2)
Marketing relacional
(2)
Publicidade
(2)
Relationship marketing
(2)
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Year
2015
(16)
2016
(10)
2014
(5)
2017
(1)
2019
(1)
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Document Type
Tesis
(16)
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Language
Inglés
(16)
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Your search
Subject:
Marketing político
Repository:
73
Document Type:
Tesis
Language:
Inglés
Year:
2015
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16
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Title:
A review of the literature on big data in marketing using text mining
Author:
Amado, Maria Alexandra Amorim
Language:
Inglés
Repository:
73
Subject:
Big data
/
Marketing
/
Text mining
/
R Language
/
Literature review
/
Linguagem R,
/
Revisão da literatura
Acceder
Title:
The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author:
Nielsen, Mille
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Humour in advertisements
Acceder
Title:
Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author:
Fialho, Ana Filipa Luís
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Airlines
/
Relationship quality
/
Mindfulness
/
Companhia aérea
/
Relação de qualidade
Acceder
Title:
The role of Benfica TV: case study
Author:
Calqueiro, Diogo de Barros Costa Santos
Language:
Inglés
Repository:
73
Subject:
Canal de televisão
/
Desporto
/
Marketing
/
Case Study
/
Television channel
/
Sport
Acceder
Title:
A study about E-WOM on an economic crisis context : the case of telecommunications
Author:
Ferreira, Hugo Miguel Fidalgo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand preference
/
Network industry
/
Reputation
Acceder
Title:
Men and women's attitudes towards the use of gender marketing in advertising and communication
Author:
Germanaud, Chloé
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Estratégias de comunicação
/
Género
/
Comportamento do consumidor
/
Publicidade
/
Imagem de marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Communication plan for Skittles
Author:
Guimarães, Marta Barahona Simões da Fonseca
Language:
Inglés
Repository:
73
Subject:
Candies
/
Skittles
/
Sugar
/
Marketing
/
Communication
/
Communication plan
/
Advertising
/
Marketing de produtos
/
Estratégias de comunicação
/
Marca comercial
/
Açúcar
/
Publicidade
/
Concorrência
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The relationships between portuguese banks and their customers in a recessionary context
Author:
Nunes, Paulo Filipe Figueiredo
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Relationship marketing
/
Crisis
/
Banking
/
Marketing relacional
/
Crise
/
Banca
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author:
Costa, Felipe Martins Brand da
Language:
Inglés
Repository:
73
Subject:
Brazil
/
Internationalization
/
Marketing
/
Strategy
/
Brasil
/
Internacionalização
/
Estratégia
Acceder
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