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57
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Author
Amelec, Viloria
(2)
Corporación Universidad de la Costa
(1)
De la Hoz, Boris
(1)
García Cali, Ernesto
(1)
García Guiliany, Jesús Enrique
(1)
Giraldo Pérez, Wilson
(1)
Hernández Palma, Hugo
(1)
Li, Jin
(1)
Martínez Sierra, David
(1)
Mercado Sarmiento, Alberto Enrique
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Marketing
(4)
Bibliometric review
(1)
Big data
(1)
Branding
(1)
Child consumer
(1)
Consumidor infantil
(1)
Data mining
(1)
Estilo parental
(1)
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2019
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2020
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Subject:
Marketing político
Repository:
57
Year:
2020
Year:
2019
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Title:
Predictive model for detecting customer’s purchasing behavior using data mining
Author:
Amelec, Viloria
/
Li, Jin
/
García Guiliany, Jesús Enrique
/
De la Hoz, Boris
Language:
Inglés
Repository:
57
Subject:
Predictive model
/
Estimation
/
Marketing
/
Data mining
/
Linear
/
Multiple regression
Acceder
Title:
La influencia del estilo parental en las intenciones de compra en el consumidor infantil / The influence of parental style on purchasing intentions in the child consumer
Author:
Giraldo Pérez, Wilson
/
OTERO GÓMEZ, MARÍA CRISTINA
Language:
Español
Repository:
57
Subject:
Child consumer
/
Parental style
/
Purchase intention
/
Marketing
/
Consumidor infantil
/
Estilo parental
/
Intención de compra
Title:
Marketing internacional
Author:
Corporación Universidad de la Costa
Language:
Español
Repository:
57
Subject:
Marketing
/
Internacionalización comercial
/
Branding
Title:
Big data marketing during the period 2012–2019: a bibliometric review
Author:
Amelec, Viloria
/
Vargas, Jesús
/
García Cali, Ernesto
/
Martínez Sierra, David
/
Perdomo Villalobos, Alexandra
/
Redondo Bilbao, Osman Enrique
/
Mercado Sarmiento, Alberto Enrique
/
Hernández Palma, Hugo
Language:
Inglés
Repository:
57
Subject:
Big data
/
Marketing
/
Bibliometric review
/
Volume of production
Acceder
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