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Subject: Marketing mix Subject: Marketing Year: 2016 Year: 2015

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Title: Plan de marketing para la empresa hormigonera Hormi – Center de la ciudad de Azogues para el año 2015
Author: Ochoa Crespo, Juan Diego
Language: Español
Repository: 53
Subject: Marketing / Empresas / Magister en gestión empresarial- Tesis y disertaciones academicas

Acceder
Title: Plan de marketing para la empresa “Cableunión Agencia San Isidro”
Author: Mera Navia, Silvia Mariuxi
Language: Español
Repository: 53
Subject: Marketing / Cambio organizacional / Mercado / Ingeniero en contabilidad y auditoría- Tesis y disertaciones académicas

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author: Fialho, Ana Filipa Luís
Language: Inglés
Repository: 73
Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade

Acceder
Title: Análise de conteúdo de informação na social media Facebook no setor dos festivais
Author: Silva, Ana Filipa Pereira da
Language: Portugués
Repository: 73
Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals

Acceder
Title: Gestão de marcas em mercados com estruturas comerciais remotas: caso Bial
Author: Fonseca, Susana Raquel da Silva Ferreira Guimarães
Language: Portugués
Repository: 73
Subject: Equipas comerciais / Indústria farmacêutica / Internacionalização / Marketing / Commercial teams / Internationalization / Pharmaceutical industry

Acceder
Title: The role of Benfica TV: case study
Author: Calqueiro, Diogo de Barros Costa Santos
Language: Inglés
Repository: 73
Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport

Acceder
Title: Introduction of OTC drugs in mass market the case of OTC drugs marketing in France
Author: Isoux, Alice
Language: Portugués
Repository: 73
Subject: Marketing / 4Ps / Consumer decision-making / Decision-making model

Acceder
Title: Plano de comunicação para negócio Wanna
Author: Silva, Pedro Miguel Catarino da
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Design / Empreendedorismo / Estratégias de comunicação / Brand / Personal brand / Freelancing / Communication pan / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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