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Subject: Marketing interno Subject: Marketing Language: Inglés Year: 2014

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Title: Perceptions on complaint management: an overview in the target markets
Author: Pereira, Joana Filipa dos Santos Ferreira
Language: Inglés
Repository: 73
Subject: Reclamações / Marketing / Relação / Perceções / Complaints / Relationship / Perceptions

Acceder
Title: Comunication plan for club med portugal: a vacation resorts company
Author: Carvalho, Gonçalo Martins de
Language: Inglés
Repository: 73
Subject: Marketing Communications / Hospitality Marketing / Communications Plan / Club Med Portugal / Marketing / Comunicação / Marketing Turístico / Plano de Comunicação

Acceder
Title: Why qualified prospects decline timeshare sales presentations: a qualitative study
Author: Johannsen, Ana Mafalda Gonçalves
Language: Inglés
Repository: 73
Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact

Acceder
Title: A study about E-WOM on an economic crisis context : the case of telecommunications
Author: Ferreira, Hugo Miguel Fidalgo
Language: Inglés
Repository: 73
Subject: Marketing / Brand preference / Network industry / Reputation

Acceder
Title: Integrated communication plan for Philadelphia brand
Author: Moreira, Vera Morgado
Language: Inglés
Repository: 73
Subject: Philadelphia cream cheese / Communication / Marketing / Online communication / Queijo creme Philadelphia / Comunicação / Comunicação online

Acceder
Title: An integrated communication plan for herdade dos Arrochais
Author: Antão, Raquel Rodrigues
Language: Inglés
Repository: 73
Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing

Acceder
Title: The relationships between portuguese banks and their customers in a recessionary context
Author: Nunes, Paulo Filipe Figueiredo
Language: Inglés
Repository: 73
Subject: Marketing / Relationship marketing / Crisis / Banking / Marketing relacional / Crise / Banca

Acceder
Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author: Morgado, Rute Ferreira
Language: Inglés
Repository: 73
Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo

Acceder
Title: A case study on international marketing – the challenge of a European fireplace company entering the Brazilian market
Author: Costa, Felipe Martins Brand da
Language: Inglés
Repository: 73
Subject: Brazil / Internationalization / Marketing / Strategy / Brasil / Internacionalização / Estratégia

Acceder
Title: Touristic destination image : a study on Lisbon’s touristic destination image
Author: Santos, Dulce Rosa
Language: Inglés
Repository: 73
Subject: Turismo / Viagem / Marca / Marketing / Tourism / Travel / Brand marketing

Acceder

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