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73 (4)
15 (1)

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Costa, Adriana Carpinteiro de Oliveira e (1)
Doignon, Margaux Guiot du (1)
Nobre, Pedro Augusto Albano (1)
Paiva, Maria Leonor Nogueira de (1)
Uribe Saldarriaga, Carlos Mario (1)

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Luxury (5)
Marketing (5)
Indústria de produtos de luxo (3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (2)
Attributes and benefits of products. (1)
CSR (1)
Communications Plan (1)
Competitiveness (1)
Comportamento do consumidor (1)
Comunicação estratégica (1)

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Subject: Marketing interno Subject: Luxury Subject: Marketing

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Title: The impact of corporate social responsibility in the luxury industry
Author: Doignon, Margaux Guiot du
Language: Inglés
Repository: 73
Subject: Marketing / Indústria de produtos de luxo / Responsabilidade social das empresas / França / Mexico / CSR / Environmental marketing / Transparency / Corporate reputation / Sustainable fashion / Competitiveness / Luxury / Domínio/Área Científica::Ciências Sociais

Acceder
Title: A communication plan for a portuguese luxury multibrand: Stivali
Author: Paiva, Maria Leonor Nogueira de
Language: Inglés
Repository: 73
Subject: Luxury / Communications Plan / Marketing Communications / Stivali / Marketing / Indústria de produtos de luxo / Comunicação estratégica / Plano de marketing / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Luxury fashion clothes and accessories: the role of envy on desire to purchase
Author: Costa, Adriana Carpinteiro de Oliveira e
Language: Inglés
Repository: 73
Subject: Social comparison / Luxury / Need for acceptance / Superiority / Self-improvement / Social undermining / Marketing / Indústria de produtos de luxo / Motivação do consumidor / Estatuto social / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Atributos característicos de las marcas de bienes de lujo
Author: Uribe Saldarriaga, Carlos Mario
Language: Español
Repository: 15
Subject: Marketing / Luxury / Products / Goods / Luxury Brands / Content analysis / Attributes and benefits of products. / Mercadeo / lujo / productos / bienes / marcas de lujo / análisis de contenido / atributos y beneficios de los productos

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