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Title: Para a inclusão na sociedade da informação: estudo das condiçõesAuthor: Afonso, Carla Cristina AmaralLanguage: PortuguésRepository: 73
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Title: Democracia digital? Os usos da Internet pelos sindicatos da saúdeAuthor: Marques Alves, P.Language: PortuguésRepository: 73Subject: Sindicalismo / Crise / Revitalização / Internet / Democracia digital
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Title: Plano de comunicação digital para a marca AmanhecerLanguage: PortuguésRepository: 73Subject: Venda a retalho / Marketing eletrónico / Internet / Rede social / Retail / Marketing digital / Website / Social networks
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulnessAuthor: Fialho, Ana Filipa LuísLanguage: InglésRepository: 73Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade
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Title: Análise de conteúdo de informação na social media Facebook no setor dos festivaisAuthor: Silva, Ana Filipa Pereira daLanguage: PortuguésRepository: 73Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals
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Title: The role of Benfica TV: case studyLanguage: InglésRepository: 73Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport
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