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57
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Amelec, Viloria
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De la Hoz, Boris
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García Cali, Ernesto
(1)
García Guiliany, Jesús Enrique
(1)
Hernández Palma, Hugo
(1)
Li, Jin
(1)
Martínez Sierra, David
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Mercado Sarmiento, Alberto Enrique
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Perdomo Villalobos, Alexandra
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Redondo Bilbao, Osman Enrique
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Marketing
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Bibliometric review
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Big data
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Subject:
Marketing de produtos
Subject:
Marketing
Document Type:
Preprint
Language:
Inglés
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Title:
Predictive model for detecting customer’s purchasing behavior using data mining
Author:
Amelec, Viloria
/
Li, Jin
/
García Guiliany, Jesús Enrique
/
De la Hoz, Boris
Language:
Inglés
Repository:
57
Subject:
Predictive model
/
Estimation
/
Marketing
/
Data mining
/
Linear
/
Multiple regression
Acceder
Title:
Big data marketing during the period 2012–2019: a bibliometric review
Author:
Amelec, Viloria
/
Vargas, Jesús
/
García Cali, Ernesto
/
Martínez Sierra, David
/
Perdomo Villalobos, Alexandra
/
Redondo Bilbao, Osman Enrique
/
Mercado Sarmiento, Alberto Enrique
/
Hernández Palma, Hugo
Language:
Inglés
Repository:
57
Subject:
Big data
/
Marketing
/
Bibliometric review
/
Volume of production
Acceder
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