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73 (3)
64 (1)

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Corona Leal, Diana Patricia (1)
Costa, Adriana Carpinteiro de Oliveira e (1)
Doignon, Margaux Guiot du (1)
Nobre, Pedro Augusto Albano (1)

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Marketing (4)
Luxury (3)
Indústria de produtos de luxo (2)
Marketing digital (2)
Brands (1)
CSR (1)
Comercio electrónico (1)
Communication (1)
Competitiveness (1)
Comportamento do consumidor (1)

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Subject: Marketing Plan Subject: Luxury Brands Year: 2018

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Title: The impact of corporate social responsibility in the luxury industry
Author: Doignon, Margaux Guiot du
Language: Inglés
Repository: 73
Subject: Marketing / Indústria de produtos de luxo / Responsabilidade social das empresas / França / Mexico / CSR / Environmental marketing / Transparency / Corporate reputation / Sustainable fashion / Competitiveness / Luxury / Domínio/Área Científica::Ciências Sociais

Acceder
Title: Luxury fashion clothes and accessories: the role of envy on desire to purchase
Author: Costa, Adriana Carpinteiro de Oliveira e
Language: Inglés
Repository: 73
Subject: Social comparison / Luxury / Need for acceptance / Superiority / Self-improvement / Social undermining / Marketing / Indústria de produtos de luxo / Motivação do consumidor / Estatuto social / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
Author: Nobre, Pedro Augusto Albano
Language: Inglés
Repository: 73
Subject: Relationship marketing / Engagement / Website stimulus / Cross culture / Luxury / Marketing / Marketing digital / Indústria cosmética / Imagem de marca / Estratégias de marketing / Diversidade cultural / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Estrategias de marketing digital en la categoría styling para la marca Xtreme en Colombia
Author: Corona Leal, Diana Patricia
Language: Desconocido
Repository: 64
Subject: Marketing digital / Consumidores / Comunicación / Marcas / Planificación estratégica / Marketing / Comercio electrónico / Digital marketing / Consumers / Communication / Brands

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